HOW IMPORTANT IS FASHION FOR US?
Whether it’s an interview, birthday party or a wedding, you have to have the perfect dress for every occasion. You have to look fashionable and trendy at all times, even if you are sleeping you got to wear those cute shorts and the plain black tank top. Isn’t that the trend nowadays, to find the right and fashionable clothing for every moment? Yes, that’s how much crazy we are about fashion.
Talking about fashion here reminds me of the latest one, ripped jeans! You buy a fully covered pair of jeans for 500 bucks but if they are torn from somewhere the price rises up-to 1500 bucks! Looking at all this, it is really surprising how much our world has changed, from torn leaves to torn denim.
This clearly shows how important fashion is for us and how much it affects our lives. Some of us are fashion bloggers; we pay our bills by explaining to people about clothing. It’s not just about clothing anymore. It’s everything about you, from the tip of your head to the tip of your toe, everything you wear is fashion. We see a celebrity wearing a great dress and then our evening is spent fawning over it or trying to find out a way to get the same dress for you.
We care so much about how we look due to which we spend so much time contemplating about a single outfit. This just proves how ridiculously important fashion is for us.
PHONE AND FASHION
The crisis has struck and we need to find an outfit that is not available in the market. What do you do? The answer is quite simple. You pick up your phone and just check for it online. Online apps and websites have made it so easy to feed that fashion craving in us. Anything you need, from those black lace skinny jeans to the half white and half black halter top, you will get everything and that too cheaper than the external market.
So many online websites have come up which sell exclusive products. Some sell shoes, some sell clothes and some just have it all. We use these sites so often that we just download their apps and whenever we have to buy something, it is done within seconds. Apps like Myntra, Craftsvilla, Amazon, Koovs, Abof and Limeroad etc. have found their way into the storage of our phones and are used more than even facebook or whatsapp.
These apps have made it even more difficult for their users to delete them because they give such amazing offers which are exclusive for the app users, like jabong offers Rs.800/- discount for new app users. Who wouldn’t want Rs.800/- off on their first purchase? No one can even start to resist these offers. Such things have tempted customers to use these apps and not just use but shop too.
TOP 3 FASHION APPS
Out of all the fashion stores available, some stand out because of various reasons. Some have a good customer service and some have better products. These three are the most used of all.
If you can’t find something on any online site, you will find it on Myntra for sure! Myntra app is the best rated fashion app on Google play store. It has a rating of 4.2 out of 5 and the 10 million downloads which shouldn’t be ignored. The app doesn’t just have good products but it brings you the best deals too.
Some online fashion stores show something else in their pictures and the product that you get at the time of delivery is something you never ordered. This is not the case with Myntra. Whether it’s a small brand or a huge brand like Allen Solly, the product that you get would be of top notch quality. This is the reason Myntra tops the list. The motto of the app is ‘Everything you need to look good’ and that is the assurance we need as customers.
The app has the following categories from which you can shop and with the blockbuster sale going on there are huge discounts on every category. You just need to download the app, sign up or login and shop for anything you want. Anyone who downloads the app gets 500 Myntra points free for shopping. Just get your referral code and shop! There are many other discounts for new users like the Rs. 600/- off only for new user. Even after that, these apps offer so many discounts regularly which you can never resist.
|Sports||· Sport shoes
· Casual shoes
· Jeans and trousers
|Indian wear||· Kurtas
· Bottom wear
|Footwear||· Casual shoes
· Formal shoes
|Watches and sunglasses||· Aviators
· Smart wearables
Up-to 70% off
|Bags and luggage||· Handbags
Up-to 75% off
|Home||Up-to 60% off|
|Innerwear and Lingerie||· For him
· For her
Up-to 70% off
|Beauty and personal care||· For him
· For her
Up-to 55% off
|Jewellery||Up-to 80% off|
Abof is another online fashion retail store. It has all the big brands like Louis Philippe, Van Heusen, Allen Solly and Peter England etc. along with many other brands which have great products. Its name is an acronym for ‘all about fashion’ and it truly is all about fashion. It caters to the age group of 18-35 and doesn’t have a kid’s section.
The best part about Abof is its virtual 3d trial room. The customers just need to put in their basic body proportions and they can see how they would look in various outfits. They can even add on layers to check out proper looks. The store aims to treat their customers like celebrities. It gives you the most personalized experience you will ever get. This has got the app second place on this list and its reviews also back up its worthiness to be here.
Along with these benefits there are thousands of discounts and blockbuster deals which will pull you towards them. Abof lets you invite your friends join it and offers bonus in return. Any new user who uses the referral link will get Rs. 100 with the app. Old users earn by referring it to their friends and they earn Rs. 300 on their friend’s first purchase. This Abof refer and earn is just crazy!.
There are various categories in the app which have various discounts on them if you shop from the app.
|In this section, the latest and hottest trends are shown so that the customer knows what all is trendy at the moment||A separate store for women with every category of product listed with it||A separate store for women with everything a women’s wardrobe needs|
|Look of the day – men||New arrivals||New Arrivals|
|Look of the day – women||Shop by trend||Shop by trend|
|Pick of the day||Shop by brand||Under Rs. 799 store|
|Know your fashion||Under Rs. 599 store||Footwear and accessories|
|Talking trends||Under Rs. 799 store||Under Rs. 599 store|
|Raining deals||Best of SS’17|
|Denim on discount||Ethnic +fusion|
We all know how women are when it comes to shopping. We have to buy it all and that’s why we have Voonik. It is an online fashion store exclusively for women. It was the first fashion store to be launched as an app before its website was made.
Voonik aims on providing a very specialised and a personal experience to the ladies. When you download the Voonik app, it doesn’t just ask for your email id but it asks about your skin tone, body type and the type of clothing you like. After this you will shop for products that are suitable for you and not just any product. It keeps in mind each and every need of the women. This is the reason it has been rated 4.2 out of 5 and has made 3rd position on this list.
Like every other app, Voonik offers a variety of products with new deals everyday which attract customers like bees to the flower. Girls love to dress and this fashion store hits right on the nerve with their motto ‘har din fashion karo”. On downloading the app you immediately get Rs. 250 off if you are a new user. There are insider discounts as well in the app on all products.
The categories that this app provides are listed below and under these categories there are different kinds of other discounts. The app also has sections such as style zone and fashion blog. In the style zone you can see what kind of clothing suits different body types and what would suit you. The fashion blog section has blogs on latest trends and beauty tips. Anything the ladies need to look good, Voonik has it all.
|EXPLORE||· Shop by category
· Shop by trends
· Shop by price
· Shop by brand
|MY FEED||This section shows all the products and deals that would interest you and if you don’t like something you can just cross it off. You can refresh the feed if you want new products.|
All these 3 apps are different from each other and have qualities which make them stand out from the rest of the lot. At the end they all aim to provide good customer experience and that is all we need. We need fashion in our lives and these apps provide us with that. They are really just means to an end.